SEO
And other online marketing services...10 questions and answers
1. What is SEO?
SEO is a process used to increase the number of visitors to a web site, arriving via search engine. Many have begun to lump all online marketing efforts under the umbrella of SEO.
2. How does it work?
SEO is done by setting your web site code a certain way, assisting you in improving written content, working with you to obtain more links to your web
site, and researching any paid directories and yellow pages for your industry that you may wish to join.
3. Do you guarantee results?
Absolutely not. Do ad agencies guarantee the number of sales you'll make? Do your radio, television and newspaper businesses guarantee the amount of sales you will get from their advertising? Of course not. Honest web advertising can not make a guarantee any more than those businesses can.
4. There are some SEO Companies guaranteeing I will be #1.
Think of it like this: they are telling EVERYONE they'll be number one. There's only room for 1 at the top. How many people are they promising will be #1? Or they may not tell you that you'll be number one, but "top ranked". But what is "top ranked"? Top 100? Top 1,000? And again, of all their clients, how many of them can all be even in the top 10?
5. Will SEO make me #1?
Maybe. Bear in mind that there are literally millions of others out there competing and many of them are doing the exact same thing we are.
6. If it won't guarantee that I'll be #1, why bother?
Because it still helps your business, and every bit counts. Your web site is a form of advertising. Like all advertising, it takes repeated exposure to the audience to begin to be effective. Like all advertising, it may take months or a year, depending on your budget, to draw in new customers. No one ever won by not trying. Even if your business is not #1 listed, the higher the ranking, the better the odds that you'll have new site visitors and new customers. Additionally, not all of your site visitors will arrive via search engine. We want to expand the other means for people to find your site, and that is part of my service.
7. I've heard about keywords, what are those and do I need them?
Metatag keywords are words embedded in a part of your web site that are words people might type into a search engine to find you. However, most of the larger search engines these days no longer use them, or place little emphasis on them. It is good to go ahead and have them, but do not base your entire web marketing campaign around key words. The keywords you want these days are right there on every page of your site, in your written content.
8. I heard you can hide words in my web site that people would type in a search engine, to bring more visitors. Will you do that for me?
Absolutely not. This is a form of search engine spamming. If a search engine catches you, your web site will be removed and banned. Can you imagine how bad it would be for business to be banned from Google?
9. I have a lot of hits. Why aren't I getting more customers?
Hits are not an accurate measurement of the number of visitors to your web site. Nor are page views. This can give you a general idea, but they do not always tell you how many of them are unique visitors, as opposed to the same person viewing the page repeatedly, or multiple users at the same location viewing your page. At this time, there is not a means to tell this type of information. Also, many of your visitors may be individuals living in parts of the world you do not provide service to; they found your web site, realized this, and left. However, it can be useful to track how your visitors arrive at your site (for example, from a search engine or link on another web site). At this time, there is not a means to track where the visitor goes upon leaving your site.